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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
Virales Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
9
Brand image
3
Confidence
3
Markenimage
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Vertrauen
3
Beziehungsmarketing
2
Brand management
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Retail trade
2
purchase intention
2
word of mouth
2
Authority
1
Bekleidung
1
Beschwerdemanagement
1
Brand
1
Brand love
1
Clothing
1
Cognition
1
Complaint management
1
Credibility
1
Customer complaint behaviour (CCB)
1
Customer satisfaction
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
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9
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English
9
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Bagaas, Ingrid K.
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Beneke, Justin
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Costa, Carlos
1
Cruz, Poliano Bastos da
1
Dalzotto, Daniela
1
Dixit, Saumya
1
Hemsworth, David
1
Jain, Manu
1
Keipi, Teo
1
Koivula, Aki
1
Lim, Yet-mee
1
Mainardes, Emerson Wagner
1
Mbuyu, Marcelle
1
Mein, Xiang Ying
1
Raposo Junior, Antonio Eliezer
1
Relling, Erling K. L.
1
Roberts-Lombard, Mornay
1
Rodrigues, Clarinda
1
Räsänen, Pekka
1
Shamhuyenhanzva, Roy Malon
1
Shukla, Amit
1
Sousa, Simona de
1
Van Tonder, Estelle
1
Wickham, Bradkey
1
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The international review of retail, distribution and consumer research
Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
Journal of management information systems : JMIS
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
3
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
4
Online information seeking patterns and social inequality in a digital economy
Räsänen, Pekka
;
Koivula, Aki
;
Keipi, Teo
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012485075
Saved in:
5
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
6
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
7
The impact of affective and cognitive antecedents on negative word-of-mouth intentions
Dalzotto, Daniela
;
Basso, Kenny
;
Costa, Carlos
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011594196
Saved in:
8
Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Shamhuyenhanzva, Roy Malon
;
Van Tonder, Estelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 435-455
Persistent link: https://www.econbiz.de/10011594197
Saved in:
9
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
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