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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Heine, Klaus"
~person:"Shimul, Anwar Sadat"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Advertising effects
Consumer behaviour
Customer satisfaction
Brand image
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Brand
2
Luxury branding
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Markenartikel
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Anthropomorphization
1
Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand attachment
1
Brand identity
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Brand personality
1
Conspicuous consumption
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Consumer emotion
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Consumer-brand relationship
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Emotion
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Interdependent preferences
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Luxury brand attachment
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Measurement
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Messung
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Nachfrageinterdependenz
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Preismanagement
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Pricing strategies
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Pricing strategy
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Relationship marketing
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Scale development
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Heine, Klaus
Shimul, Anwar Sadat
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Sashittal, Hemant Chaitanya
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Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Dens, Nathalie
2
Gunasti, Kunter
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Hur, Songyee
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2
Jin, Byoungho
2
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2
Jung, Sojin
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Kara, Selcan
2
Machado, Joana César
2
Mirzaei, Abas
2
Moharana, Tapas Ranjan
2
Phau, Ian
2
Wagner, Ralf
2
Wang, Ye
2
Zarantonello, Lia
2
Abdelwahab, Dalia
1
Adegbite, Emmanuel
1
Ahmadi, Hormoz
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Allen, Chris T.
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Almazyad, Fadi
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1
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The journal of brand management : an international journal
Australasian marketing journal
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of bank marketing
1
Journal of Islamic marketing
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Strategic change
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ECONIS (ZBW)
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Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
3
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
4
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
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