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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Shimul, Anwar Sadat"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Advertising effects
Consumer behaviour
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Shimul, Anwar Sadat
Kulczynski, Alicia
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The journal of brand management : an international journal
Marketing intelligence & planning
3
Australasian marketing journal
2
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of bank marketing
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Journal of Islamic marketing
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
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2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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