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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
27
Marketingmanagement
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Brand management
24
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24
Konsumentenverhalten
13
Brand
10
Brand image
10
Markenartikel
10
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Brand architecture
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International marketing
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brand orientation
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Batt, Verena
1
Baxter, Stacey M.
1
Bruhn, Manfred
1
Chhikara, Ritu
1
Disterheft, Aneta
1
Felix, Reto
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Gaczek, Piotr
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Garczarek-Bąk, Urszula
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Garg, Ruchi
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Jun, Sung Youl
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Kataria, Aakanksha
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Kim, Kyung Ho
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Kulczynski, Alicia
1
Labenz, Franziska
1
Liu, Sindy
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Lopes, Evandro Luiz
1
Lowengart, Oded
1
Minor, Michael
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Mulvey, Michael S.
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Park, Hye Kyung
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Perry, Patsy
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Rathi, Rubal
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Siew, Shir-Way
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Szymkowiak, Andrzej
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Tuzovic, Sven
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1
Veiga, Ricardo Teixeira
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Wiedmann, Klaus-Peter
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The journal of brand management : an international journal
Journal of business research : JBR
42
Journal of retailing and consumer services
36
SpringerLink / Bücher
21
Journal of marketing communications
18
Journal of the Academy of Marketing Science
14
Journal of retailing
13
Springer eBook Collection
13
The journal of product & brand management
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of advertising : the review of marketing communications
12
International review on public and non-profit marketing
11
Journal of Islamic marketing : JIMA
11
Journal of promotion management : innovations in planning and applied research
10
Business horizons
9
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
9
Journal of strategic marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of global marketing
6
Journal of international food & agribusiness marketing
6
The marketing review
6
European journal of marketing
5
International journal of hospitality management
5
International marketing review
5
Journal of marketing analytics : JMA
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Economics
5
European management journal
4
International journal of emerging markets
4
International journal of islamic marketing and branding
4
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ECONIS (ZBW)
13
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1
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
2
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
5
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
6
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
7
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
8
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
9
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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