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~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management perspectives : TMP"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Tourism
463
Tourismus
459
Konsumentenverhalten
355
Tourism industry
307
Tourismuswirtschaft
307
Brand management
253
Markenführung
253
Holiday behaviour
252
Urlaubsverhalten
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Guzman, Francisco
8
Huan, Tzung-cheng
4
Huang, Dan
4
Prayag, Girish
4
Filimonau, Viachaslau
3
Hegner, Sabrina
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Jeong, Ji Youn
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Kang, Jiyun
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Li, Zhiyong
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Yeh, Shih-Shuo
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Davari, Arezoo
2
Dwivedi, Abhishek
2
Fan, Yulan
2
Fazili, Asif Iqbal
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Flight, Richard L.
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Grappi, Silvia
2
Han, Heesup
2
Ho, Juei-Ling
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Hollebeek, Linda D.
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Hyun, Sunghyup Sean
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Jevons, Colin
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Khan, Sameeullah
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Kowalczyk, Christine M.
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Kwek, Anna
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Li, Yuan
2
Loureiro, Sandra Maria Correia
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Morrison, Alastair M.
2
Nayak, Jogendra Kumar
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
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The journal of product & brand management
Tourism management perspectives : TMP
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
320
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of marketing research
131
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
Journal of business ethics : JOBE
122
Journal of global marketing
120
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ECONIS (ZBW)
356
Showing
1
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10
of
356
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date (oldest first)
1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
Airline travellers' ethnocentric tendencies and their impact on travellers' behaviours : extending consumer ethnocentrism to airline services
Ragab, Hany
;
Polo-Peña, Ana I.
;
Mahrous, Abeer A.
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014554185
Saved in:
10
An analytical autoethnographic study of culture's role in transformative tourism experiences
Teoh, Mark Weiyii
;
Kwek, Anna
;
Wang, Ying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014310327
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