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~accessRights:"restricted"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
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Prieler, Michael
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
24
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
12
Springer eBook Collection
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
AMS review : official publication of the Academy of Marketing Science
9
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
8
Journal of marketing communications
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Journal of internet commerce
6
European journal of marketing : EJM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
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The journal of business & industrial marketing
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International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Lehrbuch
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Springer eBook Collection / Business and Management
4
The journal of brand management : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Australasian marketing journal
3
Business horizons
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of communication management : an international journal
3
Journal of historical research in marketing
3
Journal of retailing and consumer services
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Developing digital marketing : relationship perspectives
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Edward Elgar E-Book Archive
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Elgar original reference
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European management journal
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1
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
3
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna
;
Vinzenz, Friederike
;
Wirth, Werner
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Saved in:
4
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
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