Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Year of publication: |
2022
|
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Authors: | Schorn, Anna ; Vinzenz, Friederike ; Wirth, Werner |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 3, p. 345-361
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Subject: | Credibility | Experiment | Influencer marketing | Instagram | Social media marketing | Sustainability | Online-Marketing | Internet marketing | Glaubwürdigkeit | Social Web | Social web | Sponsoring | Sponsorship | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Marketingmanagement | Marketing management |
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