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~accessRights:"restricted"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
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Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
46
Brand management
28
Markenführung
28
Beziehungsmarketing
21
Relationship marketing
21
Brand image
20
Markenimage
20
Social Web
20
Social web
20
Customer satisfaction
12
Virtual reality
12
Virtuelle Realität
12
Internet marketing
11
Kundenzufriedenheit
11
Online-Marketing
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Emotion
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Viral marketing
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Virales Marketing
10
Brand
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Markenartikel
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Brand coolness
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Loureiro, Sandra Maria Correia
Gupta, Rangan
165
Ma, Feng
90
Bouri, Elie
86
Han, Heesup
86
Tiwari, Aviral Kumar
81
Shahbaz, Muhammad
73
Mattila, Anna S.
65
Gnangnon, Sèna Kimm
64
Paul, Justin
64
Anderson, Kym
59
Hammoudeh, Shawkat
57
Septianto, Felix
57
Dwivedi, Yogesh Kumar
52
Vrontis, Demetris
51
Ravallion, Martin
50
Lee, Chien-chiang
48
Thaichon, Park
46
Xuan Vinh Vo
46
Balcilar, Mehmet
44
Wohar, Mark E.
44
Lederman, Daniel
43
Mensi, Walid
43
Zhang, Yaojie
42
Audretsch, David B.
41
Bilgin, Mehmet Huseyin
41
Hollebeek, Linda D.
41
Ji, Qiang
41
Demir, Ender
40
Odhiambo, Nicholas M.
40
Acemoglu, Daron
39
Kang, Sang Hoon
39
Kim, Jungkeun
39
Kose, M. Ayhan
39
Liang, Chao
39
Pradhan, Rudra Prakash
39
Lucey, Brian M.
38
Rana, Nripendra P.
38
Rodríguez-Pose, Andrés
38
Wang, Yudong
38
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
46
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46
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date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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