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~accessRights:"restricted"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Nayga, Rodolfo M."
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Brand management
Entwicklungsländer
KMU
Konsumentenverhalten
Social web
Volatility
Wirtschaftswachstum
Consumer behaviour
82
Emotion
31
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Experiment
27
Advertising
25
Werbung
22
Advertising effects
20
Werbewirkung
20
Markenführung
14
Theorie
13
Theory
13
Schweden
12
Sweden
12
Food
11
Lebensmittel
11
Luxury goods
11
Luxusgüter
11
Product labelling
10
Warenkennzeichnung
10
Ethics
9
Ethik
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand image
7
Construal level
7
Fundraising
7
Markenimage
7
Social Web
7
Altruism
6
Altruismus
6
Brand
6
Eating habit
6
Ernährungsverhalten
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Gesundheitsrisiko
6
Health risk
6
Internet marketing
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90
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Nayga, Rodolfo M.
Septianto, Felix
Gupta, Rangan
153
Ma, Feng
85
Han, Heesup
83
Bouri, Elie
81
Tiwari, Aviral Kumar
70
Paul, Justin
69
Mattila, Anna S.
64
Shahbaz, Muhammad
63
Gnangnon, Sèna Kimm
61
Dwivedi, Yogesh Kumar
57
Hammoudeh, Shawkat
56
Loureiro, Sandra Maria Correia
54
Vrontis, Demetris
48
Lee, Chien-chiang
46
Thaichon, Park
44
Xuan Vinh Vo
44
Wohar, Mark E.
43
Balcilar, Mehmet
41
Mensi, Walid
41
Rana, Nripendra P.
41
Kumar, Vikas
39
Ji, Qiang
38
Kang, Sang Hoon
38
Kim, Jungkeun
38
Law, Chun Hung Roberts
38
Phau, Ian
38
Shahzad, Syed Jawad Hussain
38
Zhang, Yaojie
38
Bang, Nguyen
37
Dhir, Amandeep
37
Hollebeek, Linda D.
37
Ko, Eunju
37
Melewar, T. C.
37
Wang, Yudong
37
Bahmani-Oskooee, Mohsen
36
Lusk, Jayson L.
36
Pradhan, Rudra Prakash
36
Liang, Chao
35
Roubaud, David
35
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Food policy : economics planning and politics of food and agriculture
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European review of agricultural economics : ERAE
4
Applied economic perspectives and policy
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of advertising
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Canadian journal of agricultural economics : CJAE
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JBE
2
Journal of economic behavior & organization : JEBO
2
Marketing letters : a journal of research in marketing
2
American journal of agricultural economics
1
Applied economics
1
Asian economic journal : journal of the East Asian Economic Association
1
Australasian marketing journal
1
Australian journal of management
1
European review of agricultural economics
1
International journal of hospitality management
1
International journal of market research
1
Journal of advertising research
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of agricultural economics : JAE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
Psychology & marketing
1
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ECONIS (ZBW)
90
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11
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
12
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
13
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
14
Are consumers willing to pay for in-vitro meat? : an investigation of naming effects
Asioli, Daniele
;
Bazzani, Claudia
;
Nayga, Rodolfo M.
- In:
Journal of agricultural economics : JAE
73
(
2022
)
2
,
pp. 356-375
Persistent link: https://www.econbiz.de/10013279989
Saved in:
15
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
16
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
17
Consumers' valuation of a live video feed in restaurant kitchens for online food delivery service
Ding, Ye
;
Nayga, Rodolfo M.
;
Zeng, Yinchu
;
Yang, Wei
; …
- In:
Food policy : economics planning and politics of food …
112
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013477676
Saved in:
18
Consumers' valuation of cultured beef Burger : a multi-country investigation using choice experiments
Asioli, Daniele
;
Fuentes-Pila, Joaquin
;
Alarcón, Silverio
- In:
Food policy : economics planning and politics of food …
112
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013477704
Saved in:
19
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix
;
Tjiptono, Fandy
;
Arli, Denni
;
Sun, …
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
Saved in:
20
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
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