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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Luxury goods"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Luxury goods
Retail trade
Konsumentenverhalten
161
Relationship marketing
75
Brand management
74
Markenführung
74
Brand image
44
Markenimage
44
Customer satisfaction
34
Kundenzufriedenheit
34
Social Web
32
Social web
32
Internet marketing
29
Marketing management
29
Marketingmanagement
29
Online-Marketing
29
Service quality
29
Bibliometrics
28
Bibliometrie
28
Dienstleistungsqualität
28
Brand
27
Globalization
27
Innovation
27
Globalisierung
25
Markenartikel
25
Einzelhandel
20
Emerging economies
20
Luxusgüter
20
Schwellenländer
20
Customer integration
18
Kundenintegration
18
Online retailing
17
Online-Handel
17
Welt
17
World
17
Innovation management
16
Innovationsmanagement
16
Cultural identity
15
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Free
5
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Article
215
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
215
Aufsatz im Buch
8
Book section
8
Case study
3
Fallstudie
3
Lehrbuch
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Lehrmittel
1
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Language
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English
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
90
Mattila, Anna S.
65
Septianto, Felix
56
Dwivedi, Yogesh Kumar
53
Thaichon, Park
53
Loureiro, Sandra Maria Correia
48
Kumar, Vikas
45
Hollebeek, Linda D.
42
Grewal, Dhruv
40
Kim, Jungkeun
40
Phau, Ian
40
Vrontis, Demetris
40
Melewar, T. C.
39
Rana, Nripendra P.
39
Bang, Nguyen
36
Ko, Eunju
36
Rahman, Zillur
35
Foroudi, Pantea
34
Kumar, Satish
34
Lusk, Jayson L.
34
Balaji, M. S.
32
Japutra, Arnold
32
Kim, Seongseop
32
Ghosh, Saibal
30
Law, Chun Hung Roberts
30
Park, Jungkun
30
Quach, Sara
30
Sharma, Piyush
30
Wu, Luorong
30
Chawla, Deepak
29
Chen, Jing
29
Nayga, Rodolfo M.
29
Pereira, Vijay
29
Prashar, Sanjeev
29
Jang, Soocheong
28
Line, Nathaniel D.
28
Prentice, Catherine
28
Ahn, Jiseon
27
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Journal of business research : JBR
57
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
9
Technological forecasting & social change : an international journal
9
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Journal of marketing research : JMR
6
International journal of consumer studies
4
International marketing review
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
International journal of market research
3
Journal of international marketing
3
Journal of retailing
3
Journal of service research : JSR
3
Qualitative market research : an international journal
3
Business strategy and the environment
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Corporate reputation review : an international journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
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ECONIS (ZBW)
215
Showing
1
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10
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215
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1
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
6
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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