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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate reputation
Indien
Konsumentenverhalten
Brand management
88
Markenführung
88
Relationship marketing
61
Beziehungsmarketing
60
Brand image
52
Markenimage
52
Social Web
33
Social web
33
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31
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Marketingmanagement
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
53
Dwivedi, Yogesh Kumar
49
Loureiro, Sandra Maria Correia
43
Rana, Nripendra P.
38
Kim, Jungkeun
37
Kumar, Vikas
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Bang, Nguyen
34
Lusk, Jayson L.
34
Ko, Eunju
33
Kim, Seongseop
31
Kumar, Satish
31
Vrontis, Demetris
31
Ghosh, Saibal
30
Japutra, Arnold
30
Rahman, Zillur
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Wu, Luorong
30
Foroudi, Pantea
29
Nayga, Rodolfo M.
29
Prashar, Sanjeev
29
Chawla, Deepak
28
Park, Jungkun
28
Grewal, Dhruv
27
Law, Chun Hung Roberts
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Jang, Soocheong
26
Line, Nathaniel D.
26
Pereira, Vijay
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Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
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Ko, Yong Jae
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Liu, Qing
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Zhang, Lu
25
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Journal of business research : JBR
57
Journal of retailing and consumer services
14
International studies of management and organization
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International marketing review
5
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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European management journal
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International journal of market research
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Qualitative market research : an international journal
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The marketing review
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Business strategy and the environment
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Corporate reputation review
2
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of East-West business
1
Journal of advertising
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
179
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1
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179
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1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
5
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
10
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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