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~accessRights:"restricted"
~language:"eng"
~person:"Adomaviciute, Karina"
~person:"Akbar, Mohammad Muzahid"
~person:"Cao, Xiaoxia"
~person:"Harris, Erica E."
~person:"Ray, Subhasis"
~person:"Singh, Surendra N."
~subject:"Brand anthropomorphism"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject:"Nonprofit-Marketing"
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Brand anthropomorphism
Konsumentenverhalten
Nonprofit marketing
11
Nonprofit-Marketing
11
Fundraising
9
Charitable organization
6
Consumer behaviour
6
Gemeinnützige Organisation
6
Nonprofit organization
6
Nonprofit-Organisation
6
Charity
5
Wohltätigkeit
5
Altruism
4
Altruismus
4
Emotion
4
Experiment
4
Advertising effects
3
Werbewirkung
3
Donations
2
Marketing management
2
Marketingmanagement
2
nonprofit marketing
2
Anreiz
1
Behaviour
1
Brand
1
Brand authenticity
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable donation
1
Charities
1
Charity appeals
1
Color psychology
1
Construct definition
1
Corporate Social Responsibility
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Corporate social responsibility
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Cosmopolitanism
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Credibility
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Adomaviciute, Karina
Akbar, Mohammad Muzahid
Cao, Xiaoxia
Harris, Erica E.
Ray, Subhasis
Singh, Surendra N.
Bae, Mikyeung
2
Choi, Jungsil
2
Li, Yexin Jessica
2
Babin, Barry J.
1
Bakini, Fatma
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Bublitz, Melissa G.
1
Campagnaro Teixeira, Arilda Magna
1
Canada, Joseph
1
Carpenter, Kathryn
1
Chaabouni, Amel
1
Chladek, Anja
1
Costa Júnior, Lindemberg
1
Dalakas, Vassilis
1
Dalman, M. Deniz
1
Deb, Madhurima
1
Duarte, Paulo
1
Erlandsson, Arvid
1
Escalas, Jennifer Edson
1
Faulkner, Margaret
1
Febriani, Dea Mariska
1
Florack, Arnd
1
Ford, John B.
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Furchheim, Pia
1
Grau, Stacy Landreth
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Graça, Sandra Simas
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Han, Min Chung
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Huang, Yan
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Indriani, Esmeralda
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Irmak, Caglar
1
Ivens, Bjoern S.
1
James, Russell N.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of philanthropy and marketing
1
Management research review
1
Nonprofit management & leadership
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
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ECONIS (ZBW)
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1
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
2
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
4
The Role of web assurance seals in nonprofit giving
Canada, Joseph
;
Harris, Erica E.
- In:
The journal of information systems : JIS ; a semiannual …
34
(
2020
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012321414
Saved in:
5
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
6
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
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