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~accessRights:"restricted"
~language:"eng"
~person:"Akbar, Mohammad Muzahid"
~person:"Waters, Richard D."
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
5
Nonprofit-Marketing
5
Nonprofit organization
2
Nonprofit-Organisation
2
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand authenticity
1
Brand image
1
Brand management
1
Construct definition
1
Consumer behaviour
1
Credibility
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Ethics
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Ethik
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Experiment
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Fundraising
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Personality psychology
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Persönlichkeitspsychologie
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Social marketing
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Akbar, Mohammad Muzahid
Waters, Richard D.
Wymer, Walter
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Lee, Young-Joo
3
Mitchell, Sarah-Louise
3
Sargeant, Adrian
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Shang, Jen
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Singh, Surendra N.
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Won, Doyeon
3
Bae, Mikyeung
2
Bennett, Roger
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Boenigk, Silke
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Bortree, Denise Sevick
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Cao, Xiaoxia
2
Didonet, Simone Regina
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Drumwright, Minette E.
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Fechner, David
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Harris, Erica E.
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Hyde, Fran
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Klafke, Renata
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Koksal, Ahmet
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Li, Yexin Jessica
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Mogaji, Emmanuel
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Rangan, Priyamvadha
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Ray, Subhasis
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Townsend, Claudia
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Yoo, Seung-Chul
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Zavattaro, Staci M.
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Abrahams, Alan S.
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Adena, Maja
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Adeola, Ogechi
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International review on public and non-profit marketing
2
International journal of nonprofit & voluntary sector marketing
1
Journal of philanthropy and marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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From axial codes to Z-scores : charting the diversity and scope of 25 years of
nonprofit
marketing
research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Brand authenticity, its conceptualization, and its relevance to
nonprofit
marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
Saved in:
4
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
5
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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