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~accessRights:"restricted"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Atwal, Glyn"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Ko, Eunju"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
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Luxury goods
70
Luxusgüter
70
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
32
Markenführung
32
Luxury
18
Markenartikel
18
Brand
16
Sustainability
14
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12
Advertising
11
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11
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11
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10
Internet marketing
10
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10
Online-Marketing
10
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9
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Luxury brands
7
Advertising effects
6
China
6
Werbewirkung
6
Digitalisierung
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Digitization
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Luxury brand
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Luxusgut
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Marketingmanagement
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Sustainable development
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Einzelhandel
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Amatulli, Cesare
Atwal, Glyn
Guido, Gianluigi
Holmqvist, Jonas
Ko, Eunju
Septianto, Felix
Thaichon, Park
Jain, Sheetal
16
Phau, Ian
16
Valette-Florence, Pierre
15
Christodoulides, George
12
Seo, Yuri
12
Mosca, Fabrizio
11
Shukla, Paurav
11
Choi, Tsan-Ming
10
Donzé, Pierre-Yves
10
Kapferer, Jean-Noël
10
Park, Jungkun
9
Batat, Wided
8
Hyun, Sunghyup Sean
8
Quach, Sara
8
Shen, Bin
8
Ahn, Jiseon
7
Henninger, Claudia E.
7
Klaus, Philipp
7
Ozuem, Wilson
7
Sung, Billy
7
Wiedmann, Klaus-Peter
7
Brun, Alessandro
6
Bryson, Douglas
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Cedrola, Elena
6
De Angelis, Matteo
6
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6
Mishra, Sita
6
Pino, Giovanni
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Powell, Shaun M.
6
Ranfagni, Silvia
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Shimul, Anwar Sadat
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Journal of business research : JBR
17
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
Luxury marketing, sustainability and technology : the future of luxury management
5
Asia Pacific journal of marketing and logistics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Strategic change
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
SpringerLink / Bücher
2
Advances in culture, tourism and hospitality research
1
Australasian marketing journal
1
Developing successful global strategies for marketing luxury brands
1
Emerald insight
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Psychology & marketing
1
Routledge studies in luxury management
1
Springer eBook Collection / Business and Management
1
The Oxford handbook of luxury business
1
The journal of brand management : an international journal
1
The journal of business strategy
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
70
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
3
Research note : conceptualizing agentic luxury in luxury services
Holmqvist, Jonas
;
Wirtz, Jochen
;
Issandou, Amandine
- In:
The journal of services marketing
37
(
2023
)
9
,
pp. 1113-1119
Persistent link: https://www.econbiz.de/10014473532
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
8
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
9
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
10
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
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