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~accessRights:"restricted"
~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~subject:"Business-to-business marketing"
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Search: subject:"Beziehungsmarketing"
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Business-to-business marketing
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
10
Konsumentenverhalten
10
Firm performance
6
Unternehmenserfolg
6
Customer integration
4
Customer relationship management
4
Kundenintegration
4
Kundenmanagement
4
Lieferantenmanagement
4
Supplier relationship management
4
B-to-B-Marketing
3
Brand image
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenimage
3
Market research
3
Marktforschung
3
Viral marketing
3
Virales Marketing
3
Customer retention
2
Data protection
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Datenschutz
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Internet marketing
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Kundenbindung
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Organisationsstruktur
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Reorganisation
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USA
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United States
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Artificial Intelligence
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Austauschtheorie
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Svensson, Göran
9
Casidy, Riza
5
Good, Megan C.
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Terho, Harri
5
Bush, Alan J.
4
Nyadzayo, Munyaradzi W.
4
Andersen, Poul Houman
3
Barry, James M.
3
Burton, Jamie
3
Chatterjee, Sheshadri
3
Høgevold, Nils
3
Høgevold, Nils M.
3
La Rocca, Antonella
3
Mpinganjira, Mercy
3
Nyadzayo, Munyaradzi
3
Rajala, Risto
3
Rangarajan, Deva
3
Steward, Michelle D.
3
Ulaga, Wolfgang
3
Visentin, Marco
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Akrout, Houcine
2
Anees-ur-Rehman, Muhammad
2
Archer-Brown, Chris
2
Baabdullah, Abdullah Mohammed
2
Cabanelas, Pablo
2
Caigny, Arno de
2
Calder, Bobby J.
2
Chaudhuri, Ranjan
2
Cobelli, Nicola
2
Corsaro, Daniela
2
Coussement, Kristof
2
Davies, Iain
2
Doney, Patricia M.
2
Drummond, Conor
2
Dwivedi, Yogesh Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
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2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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