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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Eunju"
~person:"Rahman, Zillur"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
75
Brand management
30
Markenführung
30
Beziehungsmarketing
28
Relationship marketing
28
Online-Marketing
20
Brand image
16
Fashion
16
Luxury goods
16
Luxusgüter
16
Markenimage
16
Mode
16
Brand
14
Markenartikel
13
Social Web
10
Social web
10
Customer satisfaction
9
Kundenzufriedenheit
9
Online retailing
9
Online-Handel
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Nachhaltigkeit
6
Sustainability
6
Viral marketing
6
Virales Marketing
6
Advertising effects
5
Bibliometrics
5
Bibliometrie
5
CSR
5
Customer value
5
Dienstleistungsqualität
5
Einzelhandel
5
Kundenwert
5
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1
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Article
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
75
Aufsatz im Buch
3
Book section
3
Language
All
English
Author
All
Ko, Eunju
Rahman, Zillur
Verhoef, Peter C.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Rana, Nripendra P.
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
So, Kevin Kam Fung
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Chawla, Deepak
23
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Journal of business research : JBR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
75
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1
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10
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75
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date (oldest first)
1
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
ICT induced factors influencing online buying behaviour of customers : a literature review
Tyagi, Harsha
;
Rahman, Zillur
- In:
International journal of business innovation and …
30
(
2023
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10014293995
Saved in:
6
The evolving passage of consumer ethics research : a systematic literature review
Hassan, Syed Masroor
;
Rahman, Zillur
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 3043-3064
Persistent link: https://www.econbiz.de/10014451782
Saved in:
7
Discrete emotions effect on consumer evaluation and behaviour : a contextual perspective and directions for future research
Aeron, Suchi
;
Rahman, Zillur
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1543-1573
Persistent link: https://www.econbiz.de/10014440242
Saved in:
8
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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