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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Yong Jae"
~person:"Wu, Luorong"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Canada
Konsumentenverhalten
Consumer behaviour
55
Sportmarketing
11
Sports marketing
11
Viral marketing
11
Virales Marketing
11
Brand management
10
Customer satisfaction
10
Internet marketing
10
Kundenzufriedenheit
10
Markenführung
10
Online-Marketing
10
Social Web
10
Social web
10
Dienstleistungsqualität
9
Service quality
9
Experiment
8
Online retailing
8
Online-Handel
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Professional sports
7
Profisport
7
Relationship marketing
7
Tourism
7
Tourismus
7
Athletes
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Sport
6
Sportler
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Sports
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Emotion
5
Gastronomie
5
Holiday behaviour
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Restaurant industry
5
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5
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5
Urlaubsverhalten
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Advertising effects
4
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Article
55
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Article in journal
Country report
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55
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English
Author
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Ko, Yong Jae
Wu, Luorong
Han, Heesup
82
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Hollebeek, Linda D.
37
Kim, Jungkeun
37
Phau, Ian
37
Thaichon, Park
37
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Filieri, Raffaele
23
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
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International journal of hospitality management
10
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European Sport management quarterly : ESMQ
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
International journal of contemporary hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of service management
2
Journal of travel and tourism marketing
2
Sport management review
2
Tourism management : research, policies, practice
2
Cornell hospitality quarterly : CQ
1
Corporate reputation review
1
International journal of nonprofit & voluntary sector marketing
1
Journal of consumer behaviour : an international research review
1
Journal of service research : JSR
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
55
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10
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55
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date (oldest first)
1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
6
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
7
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
8
How consumption ritual affects group versus solo diners
Huang, Huiling
;
Yu, Xi
;
Liu, Qing
;
Wu, Luorong
; …
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
Saved in:
9
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
10
Mediating service experiences with online photos : the role of consumers' perceptions of the mediated servicescape
He, Zeya
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of service management
34
(
2023
)
4
,
pp. 657-695
Persistent link: https://www.econbiz.de/10014338199
Saved in:
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