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~accessRights:"restricted"
~language:"eng"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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ECONIS (ZBW)
26,273
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11
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11
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
12
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
13
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
14
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
15
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
16
Ambiguity preference in waiting time : investigating the desirability effect and the interplay of temporal description, outcome category, and evaluation mode
Xu, Ping
;
Cheng, Jiuqing
;
Shang, Xianyue
;
Jin, Zhixian
- In:
Journal of behavioral decision making
37
(
2024
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014536518
Saved in:
17
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
Santos Corrada, María De Los M.
;
Méndez-Tejeda, Rafael
; …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014468185
Saved in:
18
Analysis of the impulsive buyer behavior : empirical evidences from Azerbaijan
Ahmadova, Emiliya
;
Nabiyeva, Ayan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 314-337
Persistent link: https://www.econbiz.de/10014470049
Saved in:
19
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
20
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
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