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~accessRights:"restricted"
~language:"eng"
~subject:"Corporate Social Responsibility"
~subject:"marketing"
~type:"article"
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Corporate Social Responsibility
marketing
Marketing
3,636
Marketing management
590
Marketingmanagement
578
Consumer behaviour
529
Konsumentenverhalten
392
Brand management
211
Advertising
203
Markenführung
186
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179
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174
Internet marketing
169
Relationship marketing
167
Marketing theory
165
United Kingdom
164
Online-Marketing
163
Beziehungsmarketing
142
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141
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141
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119
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Laczniak, Gene R.
4
Lim, Weng Marc
4
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3
Dias, Álvaro Lopes
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Lund, Brady
2
Lusch, Robert F.
2
Lynch, John G.
2
Narendra Singh
2
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of macromarketing
15
International journal of internet marketing and advertising : IJIMA
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing education : JME
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Journal of strategic marketing
9
Business history
8
International Journal of Sports Marketing and Sponsorship
8
International journal of consumer studies
8
Journal of business research : JBR
8
Journal of food products marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of international food & agribusiness marketing
7
Journal of nonprofit & public sector marketing
7
Marketing theory
7
Asian journal of management cases
6
International journal of sport management and marketing : IJSMM
6
International journal of technology marketing : IJTMkt
6
Journal of education for business
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The international review of retail, distribution and consumer research
6
AMS review : official publication of the Academy of Marketing Science
5
California management review
5
European journal of international management : EJIM
5
Health marketing quarterly
5
Journal of business ethics : JOBE
5
Journal of marketing for higher education
5
Journal of travel and tourism marketing
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Economic research
4
European Sport management quarterly : ESMQ
4
International journal of market research
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing communications
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ECONIS (ZBW)
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31
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
32
Gender gap in university studies of economics-business area : evidence from Spain
Asián Chaves, Rosario
;
Buitrago Esquinas, Eva María
; …
- In:
The journal of economic education : JEE
55
(
2024
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10015052654
Saved in:
33
Biased voluntary nutri-score labeling
Schnedler, Wendelin
;
Vigano, Antonia
- In:
The B.E. journal of economic analysis & policy
24
(
2024
)
3
,
pp. 1007-1015
Persistent link: https://www.econbiz.de/10015053637
Saved in:
34
The cult of convenience : marketing and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
35
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
36
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
37
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
38
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
39
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
40
Marketing education to international students : a systematic literature review and future research agenda
Pawar, Sanjay Krishnapratap
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10014246595
Saved in:
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