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~accessRights:"restricted"
~language:"eng"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Fashion
1,233
Mode
978
Consumer behaviour
647
Konsumentenverhalten
562
Clothing industry
423
Bekleidungsindustrie
409
Textile distribution
339
Textilhandel
339
Brand management
237
Markenführung
229
Luxury goods
189
Luxusgüter
188
Sustainability
152
Fashion industry
147
Supply chain
132
Social Web
131
Social web
131
Retail trade
128
Clothing
125
Lieferkette
125
Einzelhandel
119
Nachhaltigkeit
118
Brand image
109
Internet marketing
101
Online-Marketing
97
Markenimage
96
Online retailing
93
Online-Handel
93
Corporate social responsibility
83
Beziehungsmarketing
82
Bekleidung
81
Brand
78
Markenartikel
76
Corporate Social Responsibility
74
Sustainable development
71
Nachhaltige Entwicklung
70
Women
65
fashion
57
Retailing
56
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11
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11
case-report
2
research-article
1
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English
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Kim, Kyung Hoon
3
Kim, Sang Jin
3
Ko, Eunju
3
Ozuem, Wilson
3
Alexander, Bethan
2
Azemi, Yllka
2
Ikeda, Kayo
2
Miao, Miao
2
Numata, Hideho
2
Thurasamy Ramayah
2
AbdelAziz, Kesmat
1
Abdelkhaleq, Halley
1
Ahmed, Waqas
1
Ahuja, Vandana
1
Akbarina, Farida
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Alarcón-Del Amo, Maria del Carmen
1
Alexander, Nicholas
1
Amendola, Carlo
1
Archana Singh
1
Arroyo-Cañada, Francisco-Javier
1
Aslam, Usman
1
Baier, Daniel
1
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1
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1
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1
Blazquez Cano, Marta
1
Bonilla Quijada, María del Rocío
1
Bradshaw, Amanda S.
1
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1
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1
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1
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1
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1
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1
Cavallero, Luisa
1
Chae, Heeju
1
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1
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1
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Journal of retailing and consumer services
20
Journal of business research : JBR
7
Journal of fashion marketing and management
7
Journal of global fashion marketing : JGfM
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Analytical modeling research in fashion business
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Corporate governance : international journal of business in society
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial business and economics review : EBER
1
European Journal of Marketing
1
European journal of international management : EJIM
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Fashion Marketing and Management
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Journal of strategic marketing
1
Leveraging computer-mediated marketing environments
1
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ECONIS (ZBW)
82
Other ZBW resources
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1
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
Multichannel customer purchase behavior and long tail effects in the
fashion
goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
3
Understanding the usability of retail
fashion
brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
4
The impact of reverse logistics process coordination on third party relationship quality : a moderated mediation model for multichannel retailers in the
fashion
industry
Haq, Mahin
;
Moazzam, Muhammad
;
Khan, Abdul Salam
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303379
Saved in:
5
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
6
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
7
How do customers meet their needs in in-store and online
fashion
shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of
fashion
brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
;
Schubert, Hannah
- In:
Approaches to corporate social responsibility : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
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