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~accessRights:"restricted"
~language:"eng"
~subject:"Target group"
~type_genre:"Adressbuch"
~type_genre:"Annual report"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Multi-volume publication"
~type_genre:"Non-commercial literature"
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ECONIS (ZBW)
329
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1
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
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2
Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
3
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
4
Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
5
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
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6
Priming young minds : the appeal of gambling advertising to children and young people
Rossi, Raffaello
;
Nairn, Agnès
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10014633430
Saved in:
7
Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
Saved in:
8
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
9
Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective
Purohit, Sonal
;
Arora, Rakhi
- In:
International journal of emerging markets
18
(
2023
)
1
,
pp. 200-222
Persistent link: https://www.econbiz.de/10014333444
Saved in:
10
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
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