Targeted reminder advertising : retailers' new weapon against cart abandonment
Year of publication: |
2024
|
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Authors: | Jiang, Baojun ; Turut, Ozge |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 180.2024, Art.-No. 114713, p. 1-13
|
Subject: | Competition | Game theory | Pricing | Targeted advertising | Spieltheorie | Werbung | Advertising | Einzelhandel | Retail trade | Zielgruppe | Target group |
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