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~accessRights:"restricted"
~person:"Aashish, Kumar"
~person:"Balabanis, George"
~subject:"Attitudinal measures"
~subject:"Brand management"
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Attitudinal measures
Brand management
Brand image
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Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Markenimage
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animosity
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brand's perceived quality
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global identity
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willingness to buy
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Aashish, Kumar
Balabanis, George
Giraldi, Janaina de Moura Engracia
4
Pike, Steven
4
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Lee, Sangwon
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Mandler, Timo
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Bartsch, Fabian
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Magnusson, Peter
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Melewar, T. C.
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Paswan, Audhesh K.
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Raman, Prashant
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Rashid, Arooj
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Suter, Mariana Bassi
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Wang, Ying
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Westjohn, Stanford A.
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Journal of global marketing
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International business review : the official journal of the European International Business Academy
1
International marketing review
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ECONIS (ZBW)
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
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2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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