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~accessRights:"restricted"
~person:"Al-Homaidi, Eissa A."
~person:"Kleinaltenkamp, Michael"
~subject:"Marketingmanagement"
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Marketingmanagement
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Beziehungsmarketing
4
Lieferantenmanagement
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Value in use
4
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3
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3
Customer success management
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Erfolgsfaktor
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Customer value proposition
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Factor analysis
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Structural equation model
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confirmatory factor analysis
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exploratory factor analysis
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labelling
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Al-Homaidi, Eissa A.
Kleinaltenkamp, Michael
Akter, Shahriar
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Blasco-López, Ma Francisca
2
Eggert, Andreas
2
Elgeti, Laura
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Kim, Kyung Hoon
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Kim, Sang Jin
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Ko, Eunju
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Thaichon, Park
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Afifi, Iqbal
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
Management for Professionals
1
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ECONIS (ZBW)
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How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
3
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
4
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
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