Exploring impact of selected marketing strategies on the consumer lens
Fatehi Almugari, Amgad S.D. Khaled, Parul Bajaj, Majed Kassem Alsyani, Eissa A. Al Homaidi
| Year of publication: |
2023
|
|---|---|
| Authors: | Almugari, Fatehi ; Khaled, Amgad S. D. ; Bajaj, Parul ; Alsyani, Majed Kassem ; Al-Homaidi, Eissa A. |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 30.2023, 2, p. 160-182
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| Subject: | consumer lens | brand favourability | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | structural equation modelling | SEM | intensive distribution | product innovation | customer value-based pricing | labelling | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Faktorenanalyse | Factor analysis | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2023.132066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312854