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~accessRights:"restricted"
~person:"Back, Ki-Joon"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
11
Brand management
11
Relationship marketing
11
Search theory
9
Suchtheorie
9
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Luxury goods
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Back, Ki-Joon
Gierl, Heribert
Janssen, Maarten C. W.
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Phau, Ian
16
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Park, Jungkun
12
Veloutsou, Cleopatra
12
Kunkel, Thilo
11
Paul, Justin
11
Rahman, Zillur
11
Septianto, Felix
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Johnson, Lester W.
9
Kumar, Vikas
9
Rather, Raouf Ahmad
9
Augusto, Mário Gomes
8
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International journal of hospitality management
3
Journal of travel and tourism marketing
3
Marketing : ZFP ; journal of research and management
2
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The service industries journal
1
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ECONIS (ZBW)
11
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
Saved in:
4
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
5
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
8
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
9
The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon
;
Back, Ki-Joon
;
Barišić, Petra
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
Saved in:
10
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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