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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Gázquez-Abad, Juan Carlos"
~person:"Meffert, Heribert"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
~subject:"Brand management"
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Brand management
Markenführung
45
Consumer behaviour
40
Konsumentenverhalten
40
Einzelhandel
20
Retail trade
20
Marketing
18
Brand image
17
Markenimage
17
Welt
17
World
17
Brand
14
Markenartikel
14
Marketingmanagement
14
Multinationales Unternehmen
14
Relationship marketing
14
Social Web
14
Social web
14
Strategisches Management
14
Transnational corporation
14
Beziehungsmarketing
13
Handelsmarke
13
Marketing management
13
New product development
13
Produktentwicklung
13
Strategic management
13
Theorie
13
Theory
13
Store brand
11
Branchenentwicklung
10
Business and Management
10
Corporate reputation
10
Firmenimage
10
Sector development
10
Deutschland
9
Germany
9
Kaufentscheidung
9
Purchase decision
9
Auslandsinvestition
7
Higher education institution
7
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Article
30
Book / Working Paper
14
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Article in journal
30
Aufsatz in Zeitschrift
30
Konferenzschrift
6
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Conference proceedings
1
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1
Handbuch
1
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Language
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English
41
German
3
Author
All
Bang, Nguyen
Gázquez-Abad, Juan Carlos
Meffert, Heribert
Plasman, Robert Alain
Rugman, Alan M.
Melewar, T. C.
34
Loureiro, Sandra Maria Correia
28
Burmann, Christoph
26
Foroudi, Pantea
25
Baumgarth, Carsten
22
Guzman, Francisco
22
Ko, Eunju
22
Gupta, Suraksha
21
Han, Heesup
21
Khan, Imran
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Park, Jungkun
15
Errichiello, Oliver Carlo
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rather, Raouf Ahmad
14
Septianto, Felix
14
Veloutsou, Cleopatra
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Christodoulides, George
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
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Bundesvereinigung City- und Stadtmarketing Deutschland
2
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
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Springer Proceedings in Business and Economics
11
SpringerLink / Bücher
6
Journal of business research : JBR
4
The marketing review
4
International studies of management and organization
3
Springer eBook Collection
3
Asia-Pacific journal of business administration
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Betriebswirtschaft : DBW
1
Ebook inside
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Springer eBook Collection / Business and Management
1
Springer eBooks / Business and Management
1
Springer proceedings in business and economics
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
44
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1
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
2
The
management
of luxury brand behaviour : adapting luxury brand
management
to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
3
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2022
assortment
management
, private label pricing and promotion, national brand strategies, among other related issues. The volume …
Persistent link: https://www.econbiz.de/10013203512
Saved in:
9
Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J.
(
ed.
); …
-
2021
-
1st ed. 2021.
assortment
management
, marketing of premium store brands, using national brands to exclude (delist) and include, optimal …
Persistent link: https://www.econbiz.de/10012519912
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
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