The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Fabio Duma, Christine Hallier Willi, Bang Nguyen, T.C. Melewar
| Year of publication: |
2016
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|---|---|
| Authors: | Duma, Fabio ; Hallier Willi, Christine ; Bang, Nguyen ; Melewar, T. C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 1, p. 3-25
|
| Subject: | Luxury | Brand management | Brand strategy | Service marketing | Customer-contact employees | Brand behaviour funnel | Luxusgüter | Luxury goods | Markenführung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934716X14636478977197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597662