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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Meffert, Heribert"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
~subject:"Brand management"
~subject:"Globalisierung"
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Brand management
Globalisierung
Markenführung
32
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
18
Brand image
17
Markenimage
17
Multinationales Unternehmen
14
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14
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13
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5
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English
33
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Bang, Nguyen
Meffert, Heribert
Plasman, Robert Alain
Rugman, Alan M.
Melewar, T. C.
34
Loureiro, Sandra Maria Correia
28
Burmann, Christoph
26
Foroudi, Pantea
26
Kumar, Vikas
24
Ko, Eunju
23
Baumgarth, Carsten
22
Gupta, Suraksha
22
Guzman, Francisco
22
Han, Heesup
21
Khan, Imran
21
Japutra, Arnold
20
Paul, Justin
19
Sarkar, Abhigyan
19
Vrontis, Demetris
18
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Park, Jungkun
15
Buckley, Peter J.
14
Errichiello, Oliver Carlo
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rather, Raouf Ahmad
14
Septianto, Felix
14
Veloutsou, Cleopatra
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Christodoulides, George
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Iglesias, Oriol
13
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Edward Elgar Publishing
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Journal of business research : JBR
4
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4
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3
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2
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2
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2
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2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Betriebswirtschaft : DBW
1
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1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
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1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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1
Management international review : mir ; journal of international business
1
New horizons in international business
1
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1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
36
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36
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date (oldest first)
1
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
2
The
management
of luxury brand behaviour : adapting luxury brand
management
to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
3
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
Dynamic capabilites of multinational enterprises : the dominant logics behind sensing, seizing, and transforming matter!
Matsyak, Lars
;
Rugman, Alan M.
;
Bausch, Andreas
- In:
Management international review : mir ; journal of …
58
(
2018
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011847457
Saved in:
5
International entrepreneurship
Rugman, Alan M.
(
contributor
); …
-
1999
Merrilees -- Profiling the twenty-first-century
knowledge
enterprise / Len Korot, George Tovstiga -- Twenty …
Persistent link: https://www.econbiz.de/10012049674
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
8
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
9
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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