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~accessRights:"restricted"
~person:"Bartikowski, Boris"
~person:"Byon, Kevin K."
~person:"France, Cassandra"
~person:"Suh, Yong Gu"
~person:"Taghizadeh, Houshang"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Markenführung
Relationship marketing
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Brand management
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Website cultural congruity
3
Brand loyalty
2
Customer satisfaction
2
Ethnic group
2
Ethnische Gruppe
2
Internet marketing
2
Markentreue
2
Online-Marketing
2
Website
2
brand loyalty
2
Attitude certainty
1
Attitude toward the site
1
Attractiveness of alternatives
1
Brand co-creation
1
Brand communities
1
Brand congruity
1
Brand engagement
1
Brand equity
1
Brand interactivity
1
Brand self-congruity
1
Category involvement
1
Consumer involvement
1
Customer experience
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Customer integration
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Dienstleistungsqualität
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Disconfirmation
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Bartikowski, Boris
Byon, Kevin K.
France, Cassandra
Suh, Yong Gu
Taghizadeh, Houshang
Fastoso, Fernando
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Cham Tat Huei
2
Chua, Bee-Lia
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Indrawati, Nur Khusniyah
2
Jeong, Hyun Ju
2
Kim, Hyeon-Cheol
2
Kim, Jihye
2
Lee, Sanghyeop
2
Mattila, Anna S.
2
Noermijati, Noermijati
2
Ooi, Keng-Boon
2
Su, Na
2
Sudhana, Pranakusuma
2
Tan, Garry Wei-Han
2
Wu, Luorong
2
Zhang, Jing
2
Aali, Samad
1
Ahmad, Muhammad Shakil
1
Alavi, Ali
1
Allman, Helena F.
1
Alryalat, Mohammad Abdallah Ali
1
Angelina Hanh Nhat Le
1
Anjani, Dela
1
Ashrafpour, Negar
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Babu, P. Praveen
1
Baker, Thomas L.
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
Bauer, Florian
1
Baum, Matthias
1
Baxter, Stacey M.
1
Bayraktaroğlu, Gül
1
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International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
3
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
4
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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