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~accessRights:"restricted"
~person:"Baxter, Stacey M."
~subject:"Advertising effects"
~subject:"Brand"
~subject:"Customer satisfaction"
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Advertising effects
Brand
Customer satisfaction
Consumer behaviour
6
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Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Werbewirkung
4
Advertising
2
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2
Celebrity-Werbung
2
Markenartikel
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Marketing management
2
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2
Aging population
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Alternde Bevölkerung
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Associations
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Cause-Related Marketing
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Baxter, Stacey M.
Han, Heesup
45
Loureiro, Sandra Maria Correia
21
Septianto, Felix
20
Mattila, Anna S.
19
Sarkar, Abhigyan
18
Sreejesh, S.
18
Japutra, Arnold
17
Paul, Justin
16
Sarkar, Juhi Gahlot
16
Dens, Nathalie
15
Quach, Sara
15
Bang, Nguyen
14
Prentice, Catherine
14
Torres, Ivonne M.
14
Zúñiga, Miguel Ángel
14
Ahn, Jiseon
13
Jang, Soocheong
13
Khan, Imran
13
Pelsmacker, Patrick de
13
Phau, Ian
13
Prashar, Sanjeev
13
Prayag, Girish
13
Bilgihan, Anil
12
Diamantopoulos, Adamantios
12
Guzman, Francisco
12
Ko, Eunju
12
Liu, Chih-Hsing
12
Park, Jungkun
12
Thaichon, Park
12
Balaji, M. S.
11
Ekinci, Yuksel
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
Kim, Jinkyung Jenny
11
Parayitam, Satyanarayana
11
Rather, Raouf Ahmad
11
Wu, Linwan
11
Wu, Luorong
11
Borges, Ana Pinto
10
Dawes, John
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The journal of brand management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
4
Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
5
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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