Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Stacey M. Baxter, Alicia Kulczysnki and Jasmina Ilicic
| Year of publication: |
2016
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|---|---|
| Authors: | Baxter, Stacey M. ; Kulczynski, Alicia ; Ilicic, Jasmina |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 970-982
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| Subject: | gender role ideology | advertising | male caregivers | experiment | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Geschlecht | Gender | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1077605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644537