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~accessRights:"restricted"
~person:"Bellman, Steven"
~person:"Hudders, Liselot"
~subject:"Internet marketing"
~subject:"Wahrnehmung"
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Internet marketing
Wahrnehmung
Advertising effects
28
Werbewirkung
28
Advertising
17
Consumer behaviour
16
Konsumentenverhalten
16
Werbung
16
Online-Marketing
14
Fernsehwerbung
12
Television advertising
12
Children
10
Kinder
10
Target group
8
Zielgruppe
8
Brand management
6
Markenführung
6
Brand image
4
Jugendliche
4
Markenimage
4
Youth
4
Advertising literacy
3
Analphabetismus
3
Computerspiel
3
Experiment
3
Illiteracy
3
Media usage
3
Mediennutzung
3
Product Placement
3
Product placement
3
Video game
3
Biometrics
2
Biometrie
2
Cognition
2
Corporate disclosure
2
Hörfunkwerbung
2
Influencer marketing
2
Interactive media
2
Interaktive Medien
2
Kognition
2
Radio advertising
2
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English
14
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Bellman, Steven
Hudders, Liselot
Sahni, Navdeep S.
7
Dwivedi, Yogesh Kumar
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Sayedi, Amin
6
Vashisht, Devika
6
Wojdynski, Bartosz W.
6
Arora, Taanika
5
Dodoo, Naa Amponsah
5
Evans, Nathaniel J.
5
Hatzithomas, Leonidas
5
Jerath, Kinshuk
5
King, Karen Whitehill
5
Pauwels, Koen
5
Rozendaal, Esther
5
Simonov, Andrey
5
Sreejesh, S.
5
Voorveld, Hilde
5
Wilbur, Kenneth C.
5
Yang, Shuai
5
Belanche, Daniel
4
Bijmolt, Tammo H. A.
4
Boutsouki, Christina
4
Cauberghe, Veroline
4
Chen, Huan
4
Choi, Yung Kyun
4
Feng, Yang
4
Giraldi, Janaina de Moura Engracia
4
Gordon, Brett R.
4
Hayes, Jameson L.
4
Hervet, Guillaume
4
Huang, Yan
4
Johnson, Garrett A.
4
Knoll, Johannes
4
Kwon, Eun Sook
4
Oliveira, Jorge Henrique Caldeira de
4
Pelsmacker, Patrick de
4
Poels, Karolien
4
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International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
6
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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