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~accessRights:"restricted"
~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"Snehota, Ivan"
~person:"Strothmann, Karl-Heinz"
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Belz, Christian
Grewal, Rajdeep
Snehota, Ivan
Strothmann, Karl-Heinz
Kleinaltenkamp, Michael
15
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The IMP journal
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
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2
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
5
Corporate associations in B2B : coping with multiple relationship-specific identities
La Rocca, Antonella
;
Snehota, Ivan
- In:
The IMP journal
10
(
2016
)
1
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011895483
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