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~accessRights:"restricted"
~person:"Berenguer Contrí, Gloria"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand management
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Markenführung
3
Relationship marketing
3
Betriebliche Wertschöpfung
2
Brand equity
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
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Ethiopia
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Konsumentenverhalten
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Kundenintegration
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Kundenzufriedenheit
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Retail trade
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Service quality
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Value co-creation
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Value creation
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brand equity
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Äthiopien
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B-to-B-Marketing
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B2B relations
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Behavioral intentions
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Business-to-business marketing
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Confidence
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Customer value
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Hospital
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Hotel industry
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Berenguer Contrí, Gloria
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The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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