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~accessRights:"restricted"
~person:"Blasco-López, Ma Francisca"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~subject:"Bundling strategy"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Bundling strategy
Marketingmanagement
Customer value
10
Kundenwert
10
Beziehungsmarketing
6
Relationship marketing
6
Betriebliche Wertschöpfung
5
Value creation
5
Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Marketing management
4
Supplier relationship management
4
Value in use
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Management
2
Servitization
2
Solution business
2
Adaptive selling
1
Business relationships
1
Competitive advantage
1
Customer experience
1
Customer relationships
1
Customer success manager
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Expected value in use
1
Experienced value in use
1
Innovation
1
Inter-organizational relationships
1
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English
5
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Blasco-López, Ma Francisca
Gleaves, Robin
Kleinaltenkamp, Michael
Akter, Shahriar
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Eggert, Andreas
2
Elgeti, Laura
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Ko, Eunju
2
Sun, Yang
2
Thaichon, Park
2
Ackfeldt, Anna-Lena
1
Afifi, Iqbal
1
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Akpinar, Ezgi
1
Alabsy, Nabil Mohamed
1
Albadvi, Amir
1
Albinsson, Pia A.
1
Amini, Ahdia
1
Amoako, George Kofi
1
Andersen, Peter
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
1
Anh Dung Vu
1
Anti, Kristen
1
Arne, Floh
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Back, Ki-Joon
1
Bajaj, Parul
1
Barandas, Hortensia
1
Baumann, Chris
1
Bendle, Neil T.
1
Berenguer Contrí, Gloria
1
Beyioku, Adetunji
1
Bhaduri, Gargi
1
Bilstein, Nicola
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Management for Professionals
1
Services marketing quarterly
1
Tourism review : the official journal of the AIEST
1
Source
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ECONIS (ZBW)
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
3
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
4
The role of termination fee commitment in developing
customer
value
in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
5
How can European museums reach sustainability?
Recuero Virto, Nuria
;
Blasco-López, Ma Francisca
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
Saved in:
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