The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Ana Pedreño-Santos, Jesús García-Madariaga, and María Francisca Blasco
| Year of publication: |
2019
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|---|---|
| Authors: | Pedreño-Santos, Ana ; García-Madariaga, Jesús ; Blasco-López, Ma Francisca |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 4, p. 316-330
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| Subject: | Customer value | discounts | loyalty | market orientation | penalty | retention | Kundenwert | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1665905 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179191