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~accessRights:"restricted"
~person:"Blasco-López, Ma Francisca"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Konsumentenverhalten
Marketingmanagement
Customer value
10
Kundenwert
10
Beziehungsmarketing
6
Relationship marketing
6
Betriebliche Wertschöpfung
5
Value creation
5
Consumer behaviour
4
Lieferantenmanagement
4
Marketing management
4
Supplier relationship management
4
Value in use
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Management
2
Servitization
2
Solution business
2
Adaptive selling
1
Bundling strategy
1
Business relationships
1
Competitive advantage
1
Customer experience
1
Customer relationships
1
Customer success manager
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Expected value in use
1
Experienced value in use
1
Innovation
1
Inter-organizational relationships
1
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English
6
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Blasco-López, Ma Francisca
Gleaves, Robin
Kleinaltenkamp, Michael
Kumar, V.
6
Ko, Eunju
4
Ahn, Jiseon
3
Akter, Shahriar
3
Dedeoğlu, Bekir Bora
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Mostafa Rasoolimanesh, S.
3
Prohl-Schwenke, Katharina
3
Reinartz, Werner J.
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Sun, Yang
3
Aarikka-Stenroos, Leena
2
Al Haj Eid, Mohammad Badi’
2
Al-Homaidi, Eissa A.
2
Albinsson, Pia A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Bai, Billy
2
Balıkçıoğlu, Sevgi
2
Berenguer Contrí, Gloria
2
Cambra-Fierro, Jesús
2
Caputa, Wiesława
2
Dandis, Ala' Omar
2
Das, Gopal
2
Eggert, Andreas
2
El-Adly, Mohammed Ismail
2
Elgeti, Laura
2
Gallarza, Martina G.
2
Gallarza-Granizo, Martina G.
2
Gao, Lily
2
Garrett, Tony C.
2
Gil Saura, Irene
2
Gligor, David M.
2
Heinonen, Kristina
2
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Management for Professionals
1
Services marketing quarterly
1
Tourism review : the official journal of the AIEST
1
Source
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ECONIS (ZBW)
6
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
3
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
4
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
5
The role of termination fee commitment in developing
customer
value
in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
6
How can European museums reach sustainability?
Recuero Virto, Nuria
;
Blasco-López, Ma Francisca
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
Saved in:
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