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~accessRights:"restricted"
~person:"Blasco-López, Ma Francisca"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Search: subject:"Customer value"
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Marketingmanagement
Supplier relationship management
Customer value
10
Kundenwert
10
Beziehungsmarketing
6
Relationship marketing
6
Betriebliche Wertschöpfung
5
Value creation
5
Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Marketing management
4
Value in use
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Management
2
Servitization
2
Solution business
2
Adaptive selling
1
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1
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Customer experience
1
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1
Customer success manager
1
EU countries
1
EU-Staaten
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1
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1
Expected value in use
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Experienced value in use
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Blasco-López, Ma Francisca
Gleaves, Robin
Kleinaltenkamp, Michael
Eggert, Andreas
4
Keränen, Joona
4
Akter, Shahriar
3
Chatterjee, Sharmila C.
3
Corsaro, Daniela
3
Elgeti, Laura
3
Friend, Scott B.
3
Gligor, David M.
3
Malshe, Avinash
3
Ulaga, Wolfgang
3
Aarikka-Stenroos, Leena
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babu, Mujahid Mohiuddin
2
Bischoff, Pirmin
2
Cabiddu, Francesca
2
Dey, Bidit Lal
2
Frow, Pennie
2
He, Jiaxun
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Ko, Eunju
2
Latinovic, Zoran
2
Payne, Adrian
2
Prohl-Schwenke, Katharina
2
Roth, Stefan
2
Russo, Ivan
2
Singh, Pallavi
2
Sun, Yang
2
Terho, Harri
2
Thaichon, Park
2
Abrahamsen, Morten H.
1
Ackfeldt, Anna-Lena
1
Afifi, Iqbal
1
Agnihotri, Raj
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Inter-Organizational Relationships
1
Management for Professionals
1
Services marketing quarterly
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
The role of termination fee commitment in developing
customer
value
in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
8
How can European museums reach sustainability?
Recuero Virto, Nuria
;
Blasco-López, Ma Francisca
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
Saved in:
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