//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Septianto, Felix"
~person:"Shukla, Paurav"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Luxusgüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Arts
E-commerce
Electronic Commerce
Luxusgüter
Luxury goods
47
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
18
Markenführung
18
Luxury
14
Sustainability
11
Brand
10
Markenartikel
10
Nachhaltigkeit
10
Advertising
9
Brand image
7
Markenimage
7
Werbung
7
Luxury brands
5
Emotion
4
Fashion
4
Mode
4
Nachhaltige Entwicklung
4
Sustainable development
4
Advertising effects
3
Art infusion
3
China
3
Emerging economies
3
Internet marketing
3
Luxusgut
3
Markenpolitik
3
Online-Marketing
3
Schwellenländer
3
Social Web
3
Social web
3
Werbewirkung
3
Artistic style
2
Bekleidung
2
Beziehungsmarketing
2
Brand prominence
2
Clothing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
42
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
47
Author
All
Blazquez Cano, Marta
Guido, Gianluigi
Septianto, Felix
Shukla, Paurav
Thaichon, Park
Ko, Eunju
19
Phau, Ian
16
Jain, Sheetal
15
Valette-Florence, Pierre
15
Amatulli, Cesare
14
Seo, Yuri
12
Donzé, Pierre-Yves
11
Mosca, Fabrizio
11
Choi, Tsan-Ming
10
Kapferer, Jean-Noël
10
Atwal, Glyn
9
Christodoulides, George
9
Park, Jungkun
9
Batat, Wided
8
Hyun, Sunghyup Sean
8
Quach, Sara
8
Shen, Bin
8
Henninger, Claudia E.
7
Klaus, Philipp
7
Ozuem, Wilson
7
Pietzcker, Dominik
7
Sung, Billy
7
Wiedmann, Klaus-Peter
7
Brun, Alessandro
6
Bryson, Douglas
6
De Angelis, Matteo
6
Eastman, Jacqueline Kilsheimer
6
Heine, Klaus
6
Holmqvist, Jonas
6
Jain, Varsha
6
Pino, Giovanni
6
Powell, Shaun M.
6
Ranfagni, Silvia
6
Shimul, Anwar Sadat
6
Cedrola, Elena
5
more ...
less ...
Published in...
All
Journal of business research : JBR
10
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International business review : the official journal of the European International Business Academy
2
Palgrave Advances in Luxury
2
Palgrave advances in luxury
2
SpringerLink / Bücher
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
Developing successful global strategies for marketing luxury brands
1
European journal of marketing
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Routledge studies in luxury management
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
4
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
5
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
6
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
7
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
8
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
9
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
10
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->