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~person:"Bronnmann, Julia"
~person:"Dawes, John"
~person:"Inderst, Roman"
~person:"Rubio Benito, Natalia"
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Handelsmarke
8
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8
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7
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Bronnmann, Julia
Dawes, John
Inderst, Roman
Rubio Benito, Natalia
Gázquez-Abad, Juan Carlos
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Diallo, Mbaye Fall
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Journal of retailing and consumer services
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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1
Measuring income and wealth effects on private-label demand with matched administrative data
Brancatelli, Calogero
;
Fritzsche, Adrian
;
Inderst, Roman
; …
- In:
Marketing science
41
(
2022
)
3
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013363951
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
4
Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia
;
Hoffmann, Julia
- In:
Applied economics letters
25
(
2018
)
14
,
pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
The value of product attributes, brands and private labels : an analysis of frozen seafood in Germany
Bronnmann, Julia
;
Asche, Frank
- In:
Journal of agricultural economics
67
(
2016
)
1
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011657722
Saved in:
8
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
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