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~accessRights:"restricted"
~person:"Byon, Kevin K."
~person:"France, Cassandra"
~person:"Suh, Yong Gu"
~person:"Taghizadeh, Houshang"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject:"congruity"
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Kundenzufriedenheit
Markenführung
Relationship marketing
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenimage
3
Brand
2
Customer satisfaction
2
Markenartikel
2
Attractiveness of alternatives
1
Brand co-creation
1
Brand communities
1
Brand congruity
1
Brand engagement
1
Brand interactivity
1
Brand loyalty
1
Brand self-congruity
1
Category involvement
1
Customer experience
1
Customer integration
1
Customer loyalty
1
Dienstleistungsqualität
1
Disconfirmation
1
E-banking
1
Ecommerce
1
Electronic Banking
1
Electronic banking
1
Fashion
1
Footwear industry
1
Gastronomie
1
Internet marketing
1
Kundenintegration
1
Markentreue
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1
Online-Marketing
1
Reference effect
1
Restaurant industry
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Byon, Kevin K.
France, Cassandra
Suh, Yong Gu
Taghizadeh, Houshang
Fastoso, Fernando
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Cham Tat Huei
2
Chua, Bee-Lia
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Indrawati, Nur Khusniyah
2
Jeong, Hyun Ju
2
Kim, Hyeon-Cheol
2
Kim, Jihye
2
Lee, Sanghyeop
2
Mattila, Anna S.
2
Noermijati, Noermijati
2
Ooi, Keng-Boon
2
Su, Na
2
Sudhana, Pranakusuma
2
Tan, Garry Wei-Han
2
Wu, Luorong
2
Zhang, Jing
2
Aali, Samad
1
Alavi, Ali
1
Allman, Helena F.
1
Alryalat, Mohammad Abdallah Ali
1
Angelina Hanh Nhat Le
1
Anjani, Dela
1
Ashrafpour, Negar
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Babu, P. Praveen
1
Baker, Thomas L.
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
Bartikowski, Boris
1
Bauer, Florian
1
Baum, Matthias
1
Baxter, Stacey M.
1
Bayraktaroğlu, Gül
1
Bettels, Jannick
1
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International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
3
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
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