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~accessRights:"restricted"
~person:"Chan, Fanny Fong Yee"
~person:"Sonnac, Nathalie"
~person:"Stephen, Gladys"
~subject:"Advertising effects"
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Advertising effects
Product Placement
6
Product placement
6
Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
5
Brand management
3
Film industry
3
Filmwirtschaft
3
Markenführung
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Bollywood movies
2
Brand awareness
2
Brand image
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Brand placement
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Cognition
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content analysis
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Movie-viewing motives
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attitude towards brand placement
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brand placement characteristics
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brand placement in movies
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brand placement value
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Chan, Fanny Fong Yee
Sonnac, Nathalie
Stephen, Gladys
Dens, Nathalie
9
Pelsmacker, Patrick de
9
Matthes, Jörg
7
Naderer, Brigitte
7
Avramova, Yana R.
4
Davtyan, Davit
4
Gistri, Giacomo
4
Natarajan, Thamaraiselvan
4
Balasubramanian, Siva Kumar
3
Chan, Fong Yee
3
Chen, Huan
3
Hudders, Liselot
3
Schramm, Holger
3
Spielvogel, Ines
3
Verhellen, Yann
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Boerman, Sophie C.
2
Cauberghe, Veroline
2
Cunningham, Isabella
2
Gangadharan, Nakul
2
Jayapal, Jegan
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Jublee, Daniel Inbaraj
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Kind, Urs
2
Knoll, Johannes
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Lowe, Ben
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Patwardhan, Hemant
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Petrovici, Dan
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Pillai, Deepa
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Reijmersdal, Eva A. van
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Russell, Cristel Antonia
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Sabour, Nadia I.
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Srivastava, R. K.
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Tashchian, Armen
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Tessitore, Tina
2
Uribe, Rodrigo
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International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
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2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
4
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
5
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
6
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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