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~accessRights:"restricted"
~person:"Ekinci, Yuksel"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
37
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12
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12
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9
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Ekinci, Yuksel
Gierl, Heribert
Janssen, Maarten C. W.
Loureiro, Sandra Maria Correia
22
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Guzman, Francisco
16
Phau, Ian
16
Diamantopoulos, Adamantios
13
Gázquez-Abad, Juan Carlos
13
Khan, Imran
13
Martínez-López, Francisco J.
13
Hollebeek, Linda D.
12
Veloutsou, Cleopatra
12
Ahn, Jiseon
11
Kunkel, Thilo
11
Park, Jungkun
11
Paul, Justin
11
Rahman, Zillur
11
Septianto, Felix
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Torres, Ivonne M.
10
Valette-Florence, Pierre
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Johnson, Lester W.
9
Kumar, Vikas
9
Sreejesh, S.
9
Augusto, Mário Gomes
8
Back, Ki-Joon
8
Fatma, Mobin
8
Fazli-Salehi, Reza
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Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
2
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
16
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1
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
9
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
10
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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