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~person:"Esch, Franz-Rudolf"
~person:"Sahni, Navdeep S."
~person:"Wilbur, Kenneth C."
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Advertising effects
16
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16
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12
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Esch, Franz-Rudolf
Sahni, Navdeep S.
Wilbur, Kenneth C.
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
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16
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15
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15
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11
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10
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10
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Dodoo, Naa Amponsah
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Gierl, Heribert
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Ilicic, Jasmina
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Varan, Duane
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7
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7
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
16
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
4
Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
The review of economic studies : RES
87
(
2020
)
3
,
pp. 1529-1564
Persistent link: https://www.econbiz.de/10012208074
Saved in:
5
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
6
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
7
An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Sahni, Navdeep S.
;
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 401-418
Persistent link: https://www.econbiz.de/10012177427
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
9
Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
10
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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