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~accessRights:"restricted"
~person:"Fetscherin, Marc"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Consumer behaviour
Firmenimage
Konsumentenverhalten
Retail trade
Brand management
10
Markenführung
10
Brand
9
Markenartikel
9
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Brand hate
3
Brand relationships
2
Brand retaliation
2
Emotion
2
Führungskräfte
2
Managers
2
Viral marketing
2
Virales Marketing
2
Addiction
1
Anxiety
1
Automotive industry
1
Beschwerdemanagement
1
Brand addiction
1
Brand avoidance
1
Brand love
1
Brand loyalty
1
Brand relationship
1
Brand revenge
1
Brand switching
1
CEO appearance
1
CEO branding
1
CEO image
1
CEO reputation
1
Company image
1
Complaining
1
Complaint management
1
Consumer anxiety
1
Consumer brand relationship
1
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Fetscherin, Marc
Melewar, T. C.
23
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
20
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Japutra, Arnold
17
Sarkar, Juhi Gahlot
17
Guzman, Francisco
16
Phau, Ian
16
Foroudi, Pantea
14
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
13
Hollebeek, Linda D.
12
Rahman, Zillur
12
Veloutsou, Cleopatra
12
Ahn, Jiseon
11
Kunkel, Thilo
11
Park, Jungkun
11
Paul, Justin
11
Romaniuk, Jenni
11
Septianto, Felix
11
Abratt, Russell
10
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Torres, Ivonne M.
10
Valette-Florence, Pierre
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Johnson, Lester W.
9
Kumar, Vikas
9
Sreejesh, S.
9
Augusto, Mário Gomes
8
Back, Ki-Joon
8
Baumgarth, Carsten
8
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European journal of marketing
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
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