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~accessRights:"restricted"
~person:"Ghose, Anindya"
~person:"Swani, Kunal"
~subject:"Mobile Computing"
~subject:"Mobile application"
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Mobile Computing
Mobile application
Mobile Anwendung
7
Mobile Business
6
Mobile business
6
Mobile communications
4
Mobilkommunikation
4
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
3
B-to-B-Marketing
2
B2B mobile apps
2
Business-to-business marketing
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Feldforschung
2
Field research
2
Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
2
Innovationsdiffusion
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Supplier relationship management
2
Technology adoption
2
Advertising
1
Advertising effects
1
Arbeitsmobilität
1
B2B buyer adoption
1
Chronic disease
1
Chronische Krankheit
1
Commuting
1
Diabetes
1
Digital platform
1
Digitale Plattform
1
E-Health
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7
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Ghose, Anindya
Swani, Kunal
Chakraborty, Debarun
11
Sajad Rezaei
11
Iranmanesh, Mohammad
5
Law, Chun Hung Roberts
5
Siddiqui, Aaliyah
5
Siddiqui, Mujahid
5
Al-Nabhani, Khalid
4
Heinemann, Gerrit
4
McLean, Graeme J.
4
Ozturk, Ahmet Bulent
4
Park, Yongtae
4
Prashar, Sanjeev
4
Stocchi, Lara
4
Ahuja, Vandana
3
Aquino Santos, Raúl
3
Behzad Foroughi
3
Choi, Jeonghye
3
Chopdar, Prasanta Kr.
3
Cui, Xuebin
3
Galetsi, Panagiota
3
Grover, Varun
3
Gupta, Priyanka
3
Hu, Wen Chen
3
Kannan, P. K.
3
Katsaliaki, Korina
3
Kumar, Sameer
3
Kumar, Sushant
3
Lee, Crystal T.
3
Lumsden, Joanna
3
Michaelidou, Nina
3
Naser Valaei
3
Ng, Siew Imm
3
Oh, Wonseok
3
Parsad, Chandan
3
Paul, Justin
3
Rangel Licea, Victor
3
Roy, Souvik
3
Saura, José Ramón
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
MIS quarterly
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Empowering patients using smart mobile health platforms : evidence of a randomized field experiment
Ghose, Anindya
;
Guo, Xitong
;
Li, Beibei
;
Dang, Yuanyuan
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 151-192
Persistent link: https://www.econbiz.de/10013286213
Saved in:
2
Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal
;
Jeyaraj, Anand
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
To app or not to app : a business-to-business seller's decision
Swani, Kunal
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 389-400
Persistent link: https://www.econbiz.de/10012501918
Saved in:
5
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
6
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
7
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
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