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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Keller, Kristopher Oliver"
~person:"Ko, Eunju"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
25
Markenführung
25
Luxury goods
19
Luxusgüter
19
Brand
16
Markenartikel
16
Fashion
15
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15
Brand image
14
Markenimage
14
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Beziehungsmarketing
8
Marketing management
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Einzelhandel
4
Kundenwert
4
Luxury brand
4
Nachhaltigkeit
4
Retail trade
4
Social Web
4
Social web
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Sustainability
4
Textile distribution
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Textilhandel
4
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Gierl, Heribert
Keller, Kristopher Oliver
Ko, Eunju
Melewar, T. C.
6
Sheth, Jagdish N.
4
Verhoef, Peter C.
4
Bang Nguyen Viet
3
Chang, Chun-Tuan
3
Chawla, Deepak
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Khandelwal, Utkal
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
O'Cass, Aron
3
Ray, Subhasis
3
Sands, Sean
3
Sung, Billy
3
Thomas, Sujo
3
Zhang, Jonathan Z.
3
Ahuja, Yukti
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babar, Samreen Fahim
2
Bajpai, Naval
2
Bandyopadhyay, Chinmoy
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Baxter, Stacey M.
2
Boshoff, Christo
2
Brasel, S. Adam
2
Brooksbank, Roger
2
Butt, Muhammad Mohsin
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Bintong
2
Chen, Haipeng
2
Chen, Jing
2
Cheng, T. C. E.
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Business horizons
1
Journal of marketing research
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
8
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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