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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Nayga, Rodolfo M."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
75
Konsumentenverhalten
75
Brand management
22
Markenführung
22
Willingness to pay
20
Zahlungsbereitschaftsanalyse
20
Luxury goods
19
Luxusgüter
19
Fashion
16
Mode
16
Experiment
14
Brand
13
Markenartikel
13
Brand image
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Product labelling
11
Schweden
11
Sweden
11
Warenkennzeichnung
11
Advertising effects
9
Food
9
Lebensmittel
9
Werbewirkung
9
Beziehungsmarketing
8
Relationship marketing
8
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Nachhaltige Entwicklung
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
China
4
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Article
74
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1
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Aufsatz in Zeitschrift
Article in journal
75
research-article
2
Aufsatz im Buch
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case-report
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English
73
German
2
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Gierl, Heribert
Ko, Eunju
Nayga, Rodolfo M.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Hollebeek, Linda D.
37
Phau, Ian
37
Thaichon, Park
37
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
So, Kevin Kam Fung
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Filieri, Raffaele
23
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Journal of business research : JBR
16
Food policy : economics planning and politics of food and agriculture
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
European review of agricultural economics : ERAE
4
Applied economic perspectives and policy
3
Canadian journal of agricultural economics : CJAE
3
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of behavioral and experimental economics
2
Journal of economic behavior & organization : JEBO
2
Asian economic journal : journal of the East Asian Economic Association
1
European review of agricultural economics
1
International journal of consumer studies
1
International journal of hospitality management
1
International marketing review
1
Journal of agricultural economics : JAE
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
75
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1
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10
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75
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
3
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
4
A query approach to modeling attendance to attributes in discrete choice experiments
Kemper, Nathan
;
Hughes-Popp, Jennie S.
;
Nayga, Rodolfo M.
; …
- In:
Journal of agricultural and resource economics : JARE ; …
49
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10015053851
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels : a narrative review
De Marchi, Elisa
;
Cavaliere, Alessia
;
Pucillo, Flavia
; …
- In:
European review of agricultural economics
50
(
2023
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10014313250
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Does crowdedness affect consumers' food consumption and nutrients intake in restaurant environments? : a cross-city analyses from China
Zhu, Chen
;
Liu, Xiaoou
;
Nayga, Rodolfo M.
;
Li, Xun
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014487579
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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