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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Sung, Billy"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
29
Markenführung
29
Luxury goods
25
Luxusgüter
25
Fashion
15
Mode
15
Brand
14
Brand image
14
Markenartikel
14
Markenimage
14
Internet marketing
13
Online-Marketing
13
Advertising effects
11
Werbewirkung
11
Advertising
8
Beziehungsmarketing
8
Marketing management
8
Relationship marketing
8
Werbung
8
Social Web
6
Social web
6
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Luxury
4
Luxury brand
4
Nachhaltigkeit
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Designation of origin
3
Herkunftsbezeichnung
3
Luxury brands
3
Nachhaltige Entwicklung
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Aufsatz in Zeitschrift
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Gierl, Heribert
Ko, Eunju
Sung, Billy
Melewar, T. C.
6
Sheth, Jagdish N.
4
Verhoef, Peter C.
4
Bang Nguyen Viet
3
Chang, Chun-Tuan
3
Chawla, Deepak
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Keller, Kristopher Oliver
3
Khandelwal, Utkal
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
O'Cass, Aron
3
Ray, Subhasis
3
Sands, Sean
3
Thomas, Sujo
3
Zhang, Jonathan Z.
3
Ahuja, Yukti
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babar, Samreen Fahim
2
Bajpai, Naval
2
Bandyopadhyay, Chinmoy
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Baxter, Stacey M.
2
Boshoff, Christo
2
Brasel, S. Adam
2
Brooksbank, Roger
2
Butt, Muhammad Mohsin
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Bintong
2
Chen, Haipeng
2
Chen, Jing
2
Cheng, T. C. E.
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
The marketing review
1
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ECONIS (ZBW)
8
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1
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Examining the role of luxury elements on social media engagement
Duong, Van Chien
;
Sung, Billy
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012500698
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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